Brand Identity

MoodWing re-imagines sensory support as an empowering childhood adventure. Through strategic branding, illustration, and visual storytelling, the project creates a welcoming, non-clinical experience that helps children build confidence through comfort and play.

MoodWing was one of my earliest branding projects and a concept that remains personally meaningful to me. Centered on supporting neurodivergent children through comfort, confidence, and self-expression, the project reflects the kind of purposeful, human-centered design work I am passionate about creating.

As my skills in brand strategy and visual identity design developed, I saw an opportunity to strengthen the original concept. Through refined typography, a more intentional color palette, and clearer messaging, the redesign transforms MoodWing into a more cohesive and emotionally engaging brand. This project showcases my growth as a designer and my ability to evolve an idea into a thoughtful, audience-focused brand experience.