Brand Identity
This ambient campaign extension transforms an urban space into a memorable brand experience. Inspired by Root & Room’s mission to bring nature into city living, the installation uses growing plant imagery as a metaphor for wellbeing, growth, and connection.
The final concept for the ambient campaign extension is growth even in
low light. No matter where you live, there is a plant that can be matched
to you and help you create room to breathe in your own home.
The interaction is mostly through the evening. As it gets darker the
illustrated plant life will grow up the building more and into the headline
“Create Room to Breathe.”
An Instagram Reel was created as the final capstone campaign deliverable, targeting the brand’s socially engaged audience. By placing plants within familiar everyday scenes, the reel illustrates how nature can become a simple and meaningful part of urban life.